Agenda

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The Official Annual Event for The Natural Products Association
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Growing Your Business. Growing the Industry.

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Offering 3 days of industry driven educational sessions and workshops, The Big Natural will bring together industry leaders and innovators to educate, empower and drive the industry forward. Ample time for networking, peer-to-peer interaction, and customer engagement has been built into the schedule, making The Big Natural the most valuable event in the Natural Products Space.

Download the event brochure and register today.
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[av_tab title=’June 7 | Executive Workshop‘ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’]

  • 8:00am              Executive Workshop Registration and Breakfast
  • 9:00am              Welcoming Remarks & Event Kickoff
  • 9:15am             Opening Keynote Address
  • 9:45am              The Supplement Safety & Compliance Initiative: How Retailers & Manufacturers are working to Harmonize Global Safety & Product Standards throughout the Supplement Supply Chain
  • 10:30am            Networking & Refreshment Break
  • 10:50am             eCommerce Success Stories: How the Natural Products Industry is Effectively Penetrating the Digital Marketplace through Smart Engagement and Consumer Education Outreach
  • 11:30am            Innovation and Enforcement: Finding Common Ground – A One on One Conversation between a Current and Former AG on the Forefront of Natural Products Regulation
  • 12:00pm            Spotlight Address: Inside the Psychology of the Natural Products Consumer
  • 12:20pm               Networking Luncheon
  • 1:20pm             Spotlight on Probiotics: Best Practices & Recommendations for Executing a Probiotic Go to Market Strategy that is Regulatory Compliant & Science Supported
  • 2:00pm            Generational Case Study: Strategies for Sustaining Your Legacy and Longevity in the Natural Products Space
  • 2:40pm             Networking & Refreshment Break
  • 3:00pm             Competitive Advantage through Comprehensive, Scientifically Valid Testing
  • 3:40pm              Spotlight Session: What is Natural Anyway? Exploring the Shift in “Naturals” and the Components of Natural That Matter Most to Consumers
  • 4:20pm              Executive Roundtable Discussions
  • 4:50pm              Key Takeaways and Findings from the Roundtable Discussions
  • 5:00pm              Pre-Conference Executive Workshop Adjourns

* View the full executive workshop agenda.

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[av_tab title=’June 8 | Day One‘ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’]

  • 7:00am        Registration Opens
  • 8:00am        Networking Breakfast
  • 9:00am        Official Conference Welcome and Opening Remarks – Commentary on the State of the Natural Products Industry: Past, Present and Future
  • 9:15am        Keynote Address: Real Ingredients.Real Food
  • 9:45am        How to Design and Instil a Culture of Innovation Within and Across Your Enterprise – From the Corner Store to a Global Operation
  • 10:25am      Fireside Chat – One on One with the Honest Company
  • 10:55am      Networking & Refreshment Break
  • 11:15am       Regulatory and Legislative Town Hall
  • 12:00pm     The Virtues of Self-Regulation – Sports Nutrition as a Case Study
  • 12:40pm         Networking Luncheon
  • 1:40pm           Breakout Segment A – Inside the SmartLabel Journey: Lessons Learned & Forward Recommendations from Challenger Brands on Product Transparency Or Supplier Qualification: Practical Tips and Business Recommendations for Ensuring the Integrity of Your Supply Chain
  • 2:20pm          Breakout Segment B – How Rich Data Is Powering Great Experiences for the Natural Products Consumer: From Shopper Marketing Activation and eCommerce to Tips for Maximizing Your Shelf Appeal and Digital Touchpoints Or Recall Readiness: Practical Tips and Best Practices for Preventing Common Pitfalls and Minimizing Downstream Exposure
  • 3:00pm          Networking & Refreshment Break
  • 3:30pm          Breakout Segment C – Case Study: Ingredient Story-Telling – Transparency through Marketing and Consumer Engagement Or Regulatory & Legislative Roundup: A Quick Examination of the Top 5 Government Initiatives Impacting the Natural Products Industry over the Coming Year
  • 4:10pm           Breakout Segment D – IP Crash Course for the Natural Products Executive Or Going Global: Retail Success Stories for Successfully Crafting an International Growth Strategy
  • 4:50pm           Closing Commentary Day One – The Big Natural Adjourns to Day Two
  • 5:15-6:15pm  Welcome Reception

* View the full day one agenda.

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[av_tab title=’June 9 | Day Two‘ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’]

  • 8:00am Networking Breakfast
  • 8:00am Annual Business Meeting and Awards Ceremony
  • 9:00am Day Two Kick-Off Remarks
  • 9:10am Keynote Address
  • 9:40am Advertising Case Study: Lessons Learned from Recent Cases Exploring Allegations of False and Misleading Advertising in the Natural Products Space
  • 10:30am Networking and Refreshment Break
  • 10:50am The Emerging Role of Start-Ups and Accelerators in the Natural Products Industry
  • 11:30am Trend Spotting & Keeping Up with the Natural Product’s Consumer: An Eye on the Future of Natural Products 2017 and Beyond
  • 12:15pm The Big Natural Concludes – See You in 2018!

* View the full day two agenda.

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