8:00am – 9:00am
Executive Workshop Registration and Breakfast
Dr. Daniel Fabricant, Executive Director and CEO, Natural Products Association
Opening Keynote Address: The Role Social Impact Can Have on the Growth of the Natural Products Industry
Leila Janah, CEO + Founder, Samasource and LXMI
The Supplement Safety & Compliance Initiative: How Retailers & Manufacturers are working to Harmonize Global Safety & Product Standards throughout the Supplement Supply Chain
Ensuring consumer confidence in the delivery of safe supplements is a primary priority for the Natural Products Industry. Benchmark with your peers during this interactive and candid discussion focusing on the global standards which address the ingredients, packaging, packaging materials, storage and distribution of dietary supplements as you are provided with ideas for ensuring your products meet global requirements.
Networking & Refreshment Break
E-Commerce Success Stories: How the Natural Products Industry is Effectively Penetrating the Digital Marketplace through Smart Engagement and Consumer Education Outreach
Online sales are the single fastest growing purchase channel for dietary supplements and nutrition products. During this session, explore opportunities and methods to ensure that your company is tapping into what is the “tomorrow” of “today’s” supplement marketplace.
Innovation and Enforcement: Finding Common Ground – A One on One Conversation between a Current and Former AG on the Forefront of Natural Products Regulation
The Dietary Supplement and Natural Products Industry are all too familiar with the challenges created by disparate state regulatory schemes. During this engaging one-on-one discussion, benefit from a conversation that will explore the current state of regulatory regimes impacting on natural products as the speakers address a myriad of hot button topics and issues including:
Spotlight Address: Inside the Psychology of the Natural Products Consumer
Sydney Scott, Assistant Professor of Marketing, Olin Business School, Washington University
Spotlight on Probiotics: Best Practices & Recommendations for Executing a Probiotic Go to Market Strategy that is Regulatory Compliant & Science Supported
Probiotics are one of the hottest ingredients currently being utilized in natural products. Offering a myriad of health benefits to consumers as a form of “friendly” bacteria, benefit during this session from a discussion that will provide a top line overview of the key scientific and regulatory factors to consider when incorporating probiotics into your product.
Generational Case Study: Strategies for Sustaining Your Legacy and Longevity in the Natural Products Space
Adam Stark, Chief Miscellaneous Officer, Debra’s Natural Gourmet
In Conversation With: Bill Crawford, Founder, Principal Consultant, Crawford.Solutions
As the leadership of your store changes hands and the needs of the “natural-conscious” consumer evolve, hear from a panel compromised of industry pioneers as they share their insights into how to sustain your business through the generations. Touching on everything from long term planning, the challenges of multi-generational ownership and the unique considerations of being independent natural product retailer.
Networking & Refreshment Break
Trend Spotting & Keeping Up with the Natural Product’s Consumer: An Eye on the Future of Natural Products 2017 and Beyond
With consumers looking to products that move closer to whole foods and nutrient dense ingredients, functional foods, alternative protein sources and homeopathics are rapidly becoming more mainstream. During this session, learn what trends and opportunities currently exist in natural products sphere and how your business can best position itself to capitalize on those trends now.
Spotlight Session: What is Natural Anyway? Exploring the Shift in “Naturals” and the Components of Natural That Matter Most to Consumers
Just a few years back, consumers interested in all-natural products would have had to make a trip to a specialty store… not anymore.
Today, the natural products category has moved from the fringe to mainstream with retailers even launching their own natural and organic private label brands. Offered in venues as diverse as conventional retail, specialty shops, big box outlets and general consumer goods stores, shoppers can find a wide selection of natural and organic products just about anywhere, putting competition for the all-natural shopper is at an all-time high.
During this spotlight address take note as the session leaders get to the heart of the natural products consumer as they explore –
Walk away from this session with a renewed sense of what natural actually IS in the eyes of the consumer, and why it matters to your brand.
Executive Roundtable Discussions
Building upon the collective discussion from the day, benefit during this time from the opportunity to break out into smaller roundtable discussions that will explore discrete issues for executives representing various segments of the natural products business. Whether you work within a retailer or supplier, are responsible for marketing or regulatory matters, you will find value in the smaller group discussion as a hit list you can take back to the office and action what you’ve learned at The Big Natural today.
Please select one of the roundtable discussions to join:
Topic 1: For Business Leaders:
What area of your business will you revaluate upon your return to the office? How would you update your go-to-market strategy on a given product or towards a target demographic in light of what you’ve learned today? How wold you craft or realign your ecommerce or digital strategy to best grow your business in 2017?
Topic 2: For Legal/Regulatory/Compliance Leaders:
In light of regulatory focus areas, guidance and industry initiatives discussed today, how will you revisit your own internal guidelines as well as those you do business with to ensure alignment? What one issue is “keeping you up at night” and how will you address it once you’re back in the office? Is it time for an audit or level-set on your compliance program to ensure it us up to speed across all fronts?
Key Takeaways and Findings from the Roundtable Discussions
Executive Workshop Adjourns