The Big Natural News Room

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The Big Natural Newsroom is a collection of articles, news and podcasts published by our thought leadership, advisory board members and speakers. It is designed to highlight the unique experiences of these people, whose sparking conversation and insight will help you better understand the natural products industry.
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Driving LongTerm Trust and Loyalty Through Transparency

The first update to the Nutrition Facts Panel since the 90s, the new GMO labeling requirements, and the launch of the SmartLabel initiative has brought product transparency center stage this year. But what does product transparency really mean to consumers and how does it affect shopper behavior, trust and loyalty?

To find out, Label Insight launched the 2016 Transparency ROI Study, to take a focused look into consumer preferences for transparency and how it affects their trust for and loyalty toward brands and ultimately their purchasing behavior.

Read the Transparency ROI Study to learn:

  • How transparency influences shopper behavior
  • The categories for which product transparency matters most
  • How millennial moms are leading the movement toward digital transparency
  • How consumers are reacting to the SmartLabel transparency initiative

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Interview with Dr. Daniel Fabricant, CEO and Executive Director, Natural Products Association

“Given the access the NPA has to leading organization and innovators driving the natural products sector, creating a true ‘by the industry, for the industry’ event is a natural extension of our mission to ensure that retailers and suppliers have the opportunity to provide consumers with the products that maintain and improve their health.”

– Dr. Daniel Fabricant, CEO and Executive Director, Natural Products Association
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